So, what’s the difference between a business account vs a personal account when it comes to Twitter marketing? Well, let me tell you. The answer is: Both! As great as a Twitter business account is to help grow your business, a Twitter personal profile is mainly for your own reputation. Managing both is quite an art you must learn in order for both your accounts to be worthwhile.
An excellent way to look at it is to put yourself in the shoes of your potential customers. What do they like about your products or services? What makes them tick? What keeps them coming back? In most cases your answer will be your customers. So, keeping that in mind, you need to come up with a strategy that allows you to engage with your customers so you build the kind of trust and positive social media buzz that builds customer satisfaction.
There are two ways you can go about this. You can try to create statusbrew accounts for your existing customers and hope they enjoy it. This can work if you have enough money and time to hire someone to handle your social media marketing. I’m guessing that if your existing customers are small business owners or frequent Twitter users you’re not very rich, or have limited time to invest, and/or don’t have the budget to hire someone to manage your social media accounts for you.
Your next option is to start building a Twitter community for small business account holders. It’s very easy to do and requires only your presence within the internet. One way you could do it is by making a Hootsuite account for you and having people add you to their Hootsuite network. This will give you the opportunity to connect with hundreds of thousands of twitter followers at once. Not only that but also followers who may have followed you on Facebook, Google+ and Instagram. It’s a powerful way to build relationships and drive traffic to your twitter business account vs personal account
If you haven’t started integrating social currency into your marketing strategy, I encourage you to do so. This is not only an important part of business marketing, it can be the key to creating successful social currency strategies. In my opinion, the choice between business and personal Twitter is a decision that only you can make. But, I’ve outlined below 10 reasons why you should take your Twitter activities to the next level. Hopefully you’ll consider all the possibilities and opportunities available to you.
Personal or business Twitter: Twitter is different than other social media sites in a few ways. You can use it in a way that makes more sense to your business (e.g. building relationships), or you can use it as simply a sales tool. My recommendation is to think about how you will use your twitter account as part of your overall small business account strategy.
Branding vs. Sales: There’s a big difference between your personal twitter account and your business profile. The branding strategy you engage in with your twitter profile is much more likely to reach out to your customers in a way that will build trust and create sales. A few years ago when Google launched Google Buzz, it was considered the biggest innovation in the internet marketing space.
Branding vs. Sales: What about your followers? What is their response to what you are tweeting about? Is their feedback positive or negative? You have to think about how your twitter personal account will compare to your business accounts. If you send sales or helpful tips to your followers, will they be more likely to buy from you?
Hootsuite vs Social Media Marketing: Both Hootsuite and Social Media Marketing are powerful social media tools. But which one is better for your business? Both have their benefits. Hootsuite allows you to see the conversation around your tweets before you have the chance to see all of it. Hootsuite tracks and monitor all of your conversations and can give you an idea of how many people are engaged and talk about your brand. Social Media Marketing allows you to reach a specific market quickly and has a higher CTR (click through rate).
Which tool is better for you? You will have to make a decision based on the return on your investment and which one fits your business best. Many twitter users have large followings, but are not active in their conversations. They are better off leaving their conversations to Hootsuite so that they can see the growth in followers. However, if you just want to read conversations that are relevant to your business you may want to use Social Media Marketing to track and monitor your twitter mentions.